[Remote] Marketing Manager

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Note The job is a remote job and is open to candidates in USA. RedFlag Alerts is seeking a hands-on Marketing Manager to lead the company’s market positioning, messaging, and broad marketing execution. The role partners with Sales leadership to develop go-to-market strategy and manages campaigns, content, paid media, events, launches, sales enablement, customer advocacy, and reputation programs. Responsibilities Set external positioning and messaging in alignment with the Head of Sales, and keep it consistent everywhere it shows up Own website copy, landing pages, and overall brand voice Run LinkedIn as a thought-leadership channel for RedFlag Source and write case studies and customer success stories including pulling the narrative together when Product or CS only supplies the technical detail Write pricing page copy and communicate packaging changes clearly to the market Build and run lead generation campaigns Own SEO and AEO optimization Plan, launch, and optimize paid campaigns across LinkedIn, Google, and Bing — you are expected to do this without ramp time Run and optimize our presence on G2 and Capterra positioning, review volume, and keeping collateral on both platforms current Own external launch communications for new features — blog posts, customer emails, and social announcements Run event marketing, webinars, and represent RedFlag at conferences Build out a PR function press strategy, outreach, and coverage Build sales enablement collateral one-pagers and pitch decks Own competitive positioning and market research, and keep the sales team current on both Manage customer testimonials, referral programs, and our reviews and ratings presence Actively run review-generation campaigns for both G2 and Capterra, not just respond to what comes in Skills 4+ years in B2B SaaS marketing, ideally in a role that owned both brand and demand generation Proven, hands-on expertise running paid campaigns on LinkedIn, Google, and Bing- this is a key skill Strong writer who can hold a consistent voice across a website, a pitch deck, and a LinkedIn post Experience turning customer conversations into case studies, including when the technical detail comes from someone else Comfortable partnering directly with sales leadership on positioning and messaging Experience managing a G2 or Capterra presence, including running review campaigns Experience with analyst relations or PR SEO/AEO experience beyond the basics Event or webinar production experience Experience marketing to safety, compliance, or emergency-communication buyers Company Overview RedFlag Alerts is a multi-channel emergency & mass notification system used by enterprises to reach employees, tenants, and communities instantly across text, email, voice, desktop, and more. It was founded in 2006, and is headquartered in Dallas, Texas, USA, with a workforce of 11-50 employees. Its website is https//pocketstop.com.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

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Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...