About the company
Turning marketing into a market-domination weapon, we created a new category — the marketplace for future customers. Businesses shop for leads as they shop for products in e-commerce: you see everything about a lead before you buy — full transparency, control, and predictable outcomes. We're the #1 lead marketplace in the USA, and we're accelerating.
Role overview
- We're looking for a Funnel Strategist to own the top of our acquisition engine.
- You build, test, and optimize funnels that turn cold traffic into qualified leads and booked calls — not maintain a handful of landing pages.
- Our growth is not limited by ad budget; it's limited by how fast we can ship new funnels, hooks, offers, and angles. Your job is to remove that ceiling.
- We're about to significantly scale paid spend. Every funnel you ship either compounds that spend into revenue or exposes where it leaks — no in-between.
Requirements:
- 3+ years building high-converting funnels and landing pages in a direct-response environment, with real revenue attached to your work.
- Deep understanding of direct-response marketing and conversion psychology — you can name why a page converts, not just that it does.
- Hands-on with funnel builders like ClickFunnels, reputed company, reputed company, or equivalent — you build, you don't brief.
- Working knowledge of reputed company Ads, reputed company Ads, and core funnel metrics (CPL, CPA, CVR, CAC, ROAS) — you optimize with traffic teams, not around them.
- Shipped and analyzed A/B tests where the result actually changed the next decision.
- Strong copywriting for landing pages, lead magnets, and hooks — sharp, benefit-driven, no fluff.
- English C1+; our market is US-based and every headline, hook, and CTA must land with American buyers.
- AI-first by default — if you are not using AI to 3x your funnel, copy, and asset output, you will be behind.
- High ownership and strong decision-making in ambiguous, fast-moving environments.
What You'll Be Doing:
- Build complete funnels from scratch — opt-in pages, lead magnet flows, webinar/VSL funnels, call-booking funnels, and follow-up sequences — end-to-end, not in pieces.
- Create and test new marketing angles, hooks, and offers on a continuous cadence, not in quarterly batches.
- Develop lead magnets that convert cold traffic into qualified leads the sales team actually wants to call.
- Build funnels that consistently generate booked calls for sales, and own the number — not just the pages.
- Reverse-engineer competitor funnels weekly, identify what's working, and ship an improved version before the trend cools.
- Adapt proven funnel concepts from adjacent industries into our market instead of reinventing from zero.
- Launch experiments fast, analyze performance with the traffic team, kill weak ideas without ego, and scale winners aggressively.
- Pair tightly with paid media, sales, and design — no over-the-wall handoffs; you stay in until the funnel is live and measured.
- Track CPL, CVR, show rate, and booked-call rate per funnel and know which lever to pull before it becomes a problem.
This is not for you if
- You maintain a few landing pages and call it a funnel strategy.
- You need a brief, a designer, and a developer before you can ship anything.
- You've never watched your own funnel burn ad spend in real time and had to fix it same-day.
- You call yourself a "growth strategist" but have never built a page yourself.
- You want to A/B test button colors instead of offers, hooks, and mechanisms.
- You want the winning angle handed to you — finding it is the job.
What we expect from you (first 3 months)
- We don't do long onboarding: access on day one, context in days, a live funnel in week one.
- End of week 1: you have audited every live funnel, mapped current CPL and booked-call economics end-to-end, and identified the top 5 leaks with evidence.
- End of month 1: you have shipped your first new funnel from scratch, launched at least 3 angle/hook/offer tests against the current control, and killed or scaled based on results.
- End of quarter 1 (the bar): at least one new funnel is beating the control and running on scaled paid spend, a competitor-informed funnel is live, and the concept-to-live-funnel turnaround is established at under 7 days.
Nice to Have:
- Experience in lead generation, marketplace, real estate, coaching, or high-ticket B2C/B2B funnels.
- Track record scaling paid spend profitably alongside a media buyer, not just optimizing organic.
- Experience with VSLs, webinars, and long-form direct-response mechanisms.
- Familiarity with AI-driven copy, page generation, and creative iteration workflows.
- Design sensibility strong enough to ship a clean page without waiting on a designer.
What We Offer:
- Impact: Own the funnel layer of a product-led, AI-powered marketplace where your work directly compounds paid spend into revenue.
- Autonomy: High ownership, low bureaucracy, and real authority over funnel directio
