PeaceOut is a Boston-based home caretaking service designed for homeowners who spend time away from their primary residence. Our professional caretakers conduct regularly scheduled visits to clients’ homes, complete customized property checks, and provide photos, notes, and updates through the PeaceOut mobile app.
Our target clients are discerning homeowners who value trust, reliability, professionalism, and a high level of service. Our brand is positioned as premium, modern, approachable, and sophisticated.
What We Need
We are initially looking for help with three areas:
1. Premium Direct-Mail Campaign
We are planning a highly targeted direct-mail campaign to prospective clients in affluent Boston neighborhoods.
We do not want the materials to look like traditional advertising or mass-market direct mail. Our goal is for the package to feel more like private correspondence from a luxury hospitality company, high-end real estate firm, private bank, or premium concierge service.
We envision a mailer that may include:
Premium outer envelope design that will entice someone to open it
Personalized introductory letter / letterhead
5" × 7" or similarly sized marketing insert
Strong but understated call to action
QR code and website/phone contact information
We will handle printing and mailing ourselves, so we need the designer to provide fully print-ready files with appropriate bleed, crop marks, color settings, etc., as well as editable source files. We would like the designer to help refine the concept and recommend layouts, paper/print treatments, dimensions, and other details that will make the finished piece feel distinctive and premium.
2. Social Media Templates
We would also like a reusable collection of branded social media templates for PeaceOut.
These will be used across:
Instagram
Facebook
LinkedIn
Potential templates could include:
Company/service introduction
How PeaceOut works
Service feature posts
Home caretaking tips
Client education
Photo-based posts
Testimonials
App/technology features
Quotes or simple brand messages
Announcements
Our goal is to create a flexible visual system rather than a series of unrelated individual posts. Ideally, the templates would be easily editable by our team in Canva.
Brand Direction
PeaceOut already has an established brand identity, including our logo, photography, colors, typography, website, and mobile app. We will provide these materials to the selected designer.
Our visual direction is:
Sophisticated
Modern
Warm
Trustworthy
Calm
Premium
