Agency Client Partner – X (Formerly Twitter)

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About the position

MarketStar is seeking an Agency Client Partner to join our Ogden, UT team representing X (Formerly Twitter). In this role, you will partner with advertising agencies that manage multiple advertiser brands, proactively managing those relationships to ensure agency contacts are satisfied and their clients' business objectives are met using X's advertising solutions. Your role is to translate agency and advertiser objectives into high-impact strategies on X, grow agency spend across the platform, and consistently meet revenue goals. Agency Client Partners draw daily on relationship skills and data to make strategic decisions, acting as a trusted advisor who helps agencies get more value from every campaign they run on X.

Responsibilities

  • Manage and grow a portfolio of advertising agency accounts on X through proactive engagement, strategic account planning, and consultative selling.
  • Lead an agency outreach process, including phone calls, emails, and video conference meetings, to build and manage relationships with agency stakeholders from onboarding onward, delivering exceptional customer service at every touchpoint.
  • Generate and qualify new opportunities with prospective and existing agency partners through cold calling, email, and social outreach.
  • Own the full sales cycle, from identifying growth opportunities across an agency's advertiser brands to closing increased spend commitments on X.
  • Conduct in-depth discovery and needs analysis on agency and advertiser business objectives, campaign performance, and goals, then develop and present tailored X advertising solutions.
  • Drive retention, renewal, and expansion across your book of business, including upsell and cross-sell of X ad products, to build brand awareness and increase usage and ad spend on the platform.
  • Translate campaign metrics and performance data into actionable recommendations that help agencies optimize results for their advertisers.
  • Guide agencies on campaign setup and optimization best practices, including audience strategy, budget allocation, flight durations, creative strategy, and measurement.
  • Manage a high-volume book of business with consistent coverage, keeping pipeline, forecasts, and account activity accurate in CRM, and review your pipeline, forecast, and plan to achieve targets with your manager weekly.
  • Attain or exceed daily, weekly, monthly, and quarterly sales, revenue, retention, and account growth targets.
  • Prepare and deliver monthly, quarterly, and yearly business reviews and client presentations for agency partners, internal peers, and leadership.
  • Build and manage strong relationships with your internal MarketStar team and X client counterparts, collaborating cross-functionally on campaign execution.
  • Share agency sentiment and insights, including product feedback and industry learnings, with internal and external stakeholders.
  • Ensure campaigns adhere to X advertising policies and compliance requirements, with particular care for sensitive verticals.
  • Stay current on digital advertising trends, X platform capabilities, and competitive activity, and actively participate in ongoing training and coaching.

Requirements

  • Proven track record in B2B sales, account management, agency partnerships, digital advertising, ad tech, or media sales; B2B digital advertising or technology experience preferred.
  • Consultative selling skills, including discovery, solution development, objection handling, negotiation, and closing.
  • Exceptional client relationship management, with the ability to independently manage agency relationships that drive retention and growth.
  • Working knowledge of campaign structures, audience targeting, and performance metrics such as CPM, CTR, CPC, CPA, and ROAS.
  • Strong analytical skills, with the ability to analyze and interpret data to develop strategic plans and recommendations.
  • Excellent time management, organization, and prioritization across multiple accounts and projects.
  • Experience with CRM tools, pipeline management, and forecasting, along with a basic understanding of technology and sales tools.
  • Proficiency with Microsoft Office and/or Google Suite.
  • Strong written and verbal communication and presentation skills.
  • A strong results orientation and a proven record of meeting or exceeding goals in a fast-paced environment.
  • High motivation, a proactive approach, and a sense of ownership and accountability for outcomes.
  • Curiosity and coachability, with a desire to keep learning about X and the digital advertising landscape.
  • Adaptability, resilience, and creative problem-solving when priorities shift.
  • Ability to work independently while collaborating effectively with internal teams and client partners.

Benefits

  • Structured learning and career development programs
  • Mental health program
  • Generous Paid Time Off policy
  • Paid medical leave
  • Child/Dependent care reimbursement
  • Education reimbursement
  • 401k match, hardship loan program, access to financial wellness advisor
  • Comprehensive healthcare coverage including medical, dental, and vision
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