We want a reliable, detail-oriented WordPress professional who can:
•Handle routine site edits and troubleshooting (content updates, layout fixes, plugin issues, bug fixes) on a WordPress/Elementor site
• Diagnose and fix existing issues
• Bring a genuinely analytical approach — comfortable in Google Analytics (GA4) and Search Console, able to translate data into clear recommendations and report on what's working
• Optimize the site for AI-driven search and discovery — this includes both traditional technical SEO and GEO (Generative Engine Optimization): structuring content, metadata, and schema markup so the site is accurately surfaced and cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews
• Advise on and eventually execute a site redesign (modernized look, improved UX, mobile performance)
This is intended to be an ongoing working relationship, not a one-off project. We'd like to find someone who can be a long-term resource for the site — some months may be a few small edits, others may involve a bigger initiative like a redesign.
Future redesign
• Consult on a refreshed design and improved user experience/navigation
• Mobile responsiveness and page-speed improvements
• Execute the redesign in Elementor (or recommend/migrate to a better-suited page builder if warranted, with rationale)
AI & GEO optimization
• Technical SEO fundamentals: site speed, structured data/schema markup, clean URL structure, XML sitemaps, metadata
• GEO-specific work: structuring content (headings, FAQs, clear factual statements) so AI answer engines can accurately parse and cite it; evaluating and implementing tools like an llms.txt file where appropriate
• Recommendations on content structure that support both human readers and AI bots
Analytics & reporting
• Set up or audit GA4 and Search Console
• Provide periodic, plain-language reports on traffic, search visibility, and AI-referral trends
• Flag issues or opportunities proactively, not just when asked
Requirements
• Proven experience with WordPress and Elementor (please share 2–3 examples of sites you've built or maintained, ideally including Elementor Theme Builder work)
• Working knowledge of HTML/CSS; PHP a plus for template-level troubleshooting
• Demonstrated SEO fundamentals (on-page SEO, schema markup, Core Web Vitals/page speed)
• Familiarity with GEO/AI search optimization concepts — or a fast, curious learner with strong SEO fundamentals who can speak knowledgeably about how AI search differs from traditional search
• Comfortable with Google Analytics (GA4) and Google Search Console; able to read data and explain it in plain English
• Strong communication skills — responsive, clear about timelines, comfortable flagging problems or pushback when something isn't a good idea
• Detail-oriented and reliable for ongoing, sometimes small-scope work — this isn't just a big one-time build
Nice to Have
• Experience with association, nonprofit, or membership-based organization websites
• Basic design sensibility (layout, typography, brand consistency) for the eventual redesign
• Experience with accessibility (WCAG) best practices
