Sr Manager Audiences & Data Enablement

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Departmental Summary: The Customer Experience drives ESPN’s DTC growth by building strategies and roadmaps that improve fan engagement across lifecycle states, focusing on acquisition, onboarding and retention. We focus on optimizing every touchpoint, creating loyal fans + subscribers. Position Summary: The Sr. Manager, Audiences and Data Enablement ensures data is activated effectively in Braze to power personalized, multi-channel messaging. This role bridges data, technology and marketing, turning insights into action that drive engagement, ROI and subscriber growth. This position is based in New York, NY and is a 1-year project-based role. Responsibilities: Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals Monitor and report on campaign performance, delivering insights that improve audience strategies Ensure compliance with data governance and internal policies Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies Document and translate complex audience strategies into clear, actionable guidance for partners Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV) Required Qualifications: Minimum of 6 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.) Proven ability to: Act as subject matter expert on state of the data, audiences, technology Learn new data and technology systems and maximize the value they can deliver Manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners Proven success influencing leaders from other teams and organizations with audience prioritization Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity Required Education: Bachelor’s degree or equivalent in Marketing, Business, or a related field #ESPNMedia The hiring range for this position in New York, NY is $121,000.00 to $162,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job ID: 10138960 Location: New York, New York Job Posting Company: ESPN ESPN Productions, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. #J-18808-Ljbffr

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...