Adecco Creative is partnering with a luxury fashion brand to recruit for a Part-Time/Project based Contract, Trend Researcher. This role can be fully remote and will vary in hours per week/month.

Freelance Trend Researcher – Gen Z Culture & Emerging Trends

Role Overview

The ideal candidate thrives in ambiguity, is energized by open-ended research, and can connect seemingly unrelated cultural moments into compelling narratives that inform future concepts. They should bring experience from trend forecasting, fashion journalism, fashion editorial, or a similarly research-driven creative background.

Key Responsibilities

• Continuously monitor emerging cultural movements across Gen Z audiences, identifying early signals before they become mainstream.
• Research and surface trends spanning fashion, street style, music, art, design, beauty, gaming, nightlife, technology, wellness, digital culture, and evolving consumer behaviors.
• Track conversations and visual language across social platforms, creator communities, online forums, independent publications, and cultural events.
• Pull, organize, and annotate visual references, articles, imagery, social content, and cultural examples that can directly inform the brand’s Color & Concept team.
• Synthesize large volumes of information into clear, digestible insights, highlighting why a trend matters, where it's emerging, and how it may evolve.
• Deliver research in a visually organized, editorially driven format that is easy for designers and creative teams to reference.
• Stay ahead of cultural conversations by maintaining a constant pulse on both niche subcultures and broader societal shifts.

• Bachelor’s degree or related experience in: Trend Forecasting, Fashion Journalism or Fashion Editorial
• Creative research or cultural strategy
• Brand strategy or consumer insights within fashion, luxury, or lifestyle
• Deep, authentic understanding of culture and emerging movements—not just viral moments, but the communities and behaviors driving them.
• Exceptional research instincts with the ability to identify patterns across diverse cultural sources.
• Strong editorial eye and visual taste with an understanding of contemporary fashion, design, and aesthetics.
• Comfortable working independently, navigating ambiguity, and defining research paths without rigid briefs.
• Highly organized with excellent documentation skills.
• Strong written communication and storytelling abilities, capable of translating observations into clear cultural insights.
• Familiarity with platforms including TikTok, Instagram, Pinterest, YouTube, Discord, Reddit, Substack, independent magazines, and emerging digital spaces.
• Passion for discovering what's next and a genuine curiosity about evolving culture.

Must be authorized to work in the U.S. without employer sponsorship.

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